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Please Note: P/P on all items on this page is £6.00 per Total order, not per item.  


At, everything they do revolves around our “essentials redefined” ethos. when there founders envisaged when they created our first product – the essential baby box back in 2007. And in case you’re wondering, yes, is short for baby box. They are still as passionate as ever, about creating products that make the lives' of parents more convenient, and that little bit funkier. Who said baby essentials couldn’t be cool too?

Feeding set

Model No -- 9408

Help your little one on their weaning journey as they venture out into the world of solids...our feeding set will help them master their eating moves! Also, makes for an awesome baby shower gift set. Includes: award winning sippy cup, toddler cutlery set and divided plate, all in a giftable box set. And of course it's BPA, Phthalates, and PVC free. • Sippy cup’s innovative weighted straw moves with the liquid, whatever angle the cup is in. Designed to increase independence with its easy grip handle, simple flip top lid. Dishwasher safe. Age suitable for 6m+ • Divided plate is ideal for fussy eaters, keeping everything separate on the plate – just the way they like it • Toddler cutlery features easy grip ergonomic handles specifically designed for little mouths, comes in a hygienic handy travel case. Designed with a Paediatric OT.

ocean breeze 391strawberry shake 392lemon sherbet 393  

                                                                                                                                                                                                   £24.95 +p/p 6.00 pre order 

insulated food jar Model No -- 9435

Our insulated food jar keeps food at the perfect temperature all day, whether kids prefer warm pasta for lunch or cold refreshing fruit and yoghurt. Great for kinder and school. Comes with spork utensil that tucks away into custom bumper. Easy grip handles enable kids to open the jar easily, encouraging independence. Removable handles and bumper allows kids to style their food jar. • Keeps food cold for up to 7 hours, and warm for up to 5 hours • Insulating double walled stainless steel • Removable handles and bumper so kids of all ages can style their food jar to suit • 335ml • Carry handle provides leverage for small hands to open independently. • Soft bite flexible first feeding spoon, easy to manoeuvre and soft on gums • Dishwasher and steriliser safe • BPA, Phthalates and PVC free

ocean breeze 430 strawberry shake 431          £24.95 + p/p £6.00 per order

passion splash 432 lemon sherbet 433

Transition value pack Model No -- 9431

The best value transition pack taking you from 4m+ to 12m+ and beyond. This pack is set to be the most prized gift set for baby showers, expecting parents and new arrivals. • 4m+ to 12m+ • 4 cups in 1, taking bubs from bottle feeding to toddler training in one value pack. • Base fits each lid. Simply change lids as baby grows, catering to every and stage. • Set includes: • teat 4m+ a fast flow silicone teat with handles and cover • spout lid 4m+ soft silicone spout that’s gently on baby gums • sippy straw cup 6m+ our award-winning weighted straw sippy cup • training lid 12m+ teaches kids how to drink from a cup, offering easy free flow drinking with a unique window lid. • Dishwasher safe • 240mls/8oz capacity base • BPA, Phthalates and PVC free

495 Raspberry  Lemon Yellow 496

Cutlery Set Model No -- 9360

Unique patented fork designed to fit the size and shape of little mouths. Angled handle to encourage independence. BPA, Phthalates and PVC free. • 9m+ • Easy grip handles encourage independence • Large spoon head doubles as a shovel to enable kids to push food onto fork • Handy travel case • Dishwasher-safe • Made from PP and TPE • Dimensions: fork: 11cm length, spoon: 13cm length, case closed: 14x5.5x3.5cm • BPA, Phthalates and PVC free

£8.99 per set + p/p £6.00 per order

ocean breeze 720 strawberry shake 721 passion splash 722lemon sherbet 723boysenberry 724 bubblegum 725 undefined pistachio 726undefined      tutti frutti 727

banana split 728undefined

Baby spoon Model No -- 9350

 Comes in a handy twin pack so you always have a spoon on hand. Also a great spare spoon for your travel bib. BPA, Phthalates and PVC free. • Soft bite, flexible spoon • FDA food-grade silicone • Dishwasher safe • Spoon length: 15cm • BPA, Phthalates and PVC free.

£6.99 +p/p £6.00 per order.

green/blue 701 red/blue 703 pink/purple 704

Silicone first feeding set Model No -- 9486

We all know that toddlers can sometimes be a little “extra active” at mealtimes. Here’s a solution for less oopsies and less mess during those times. Introducing the silicone first feeding set. The set includes a silicone bowl with “stay suction” technology that sticks the base to any smooth surface - like highchair trays or smooth tables - so bubs can’t lift it, knock it, drop it or throw it anymore! No more ducking from that flying bowl of pasta! This silicone bowl has super suction powers to ensure the bowl stays put, challenging even the most energetic of toddlers!

The set also includes an FDA food grade silicone spoon, that’s gentle on baby’s gums. Dishwasher safe • “Stay suction” technology ensures strong hold on any smooth surface for less mess at mealtime • FDA food grade silicone • Easy grip side tabs provide better control for parents and stability for young selffeeders • Soft bite flexible first feeding spoon, easy to manoeuvre and soft on gums • Microwave, dishwasher and steriliser safe • BPA, Phthalates and PVC free

ocean breeze 470  strawberry shake 471 passion splash 472

Lemon sherbet 473   £14.99 + p/p £6.00 per order